We are proud to announce our sponsorship of British Superbike talent and Team SBR member Carl Harris.
The promising young rider made his full-time debut in the prestigious series with Team SBR Racing, stepping into a championship where his late father, Karl Harris, claimed three titles.
Carl began his track racing career with Team SBR in the 2023 Pirelli National Junior Superstock Championship. He continued to impress last season in the AJN Steelstock Kawasaki British Superteen Championship, securing fifth overall with five race wins and two additional podiums. Carl also gained valuable experience with a wildcard appearance in the Supersport class at Thruxton.
Hawk is delighted to support Carl as he takes this next important step in his racing journey. We look forward to seeing his continued progress and are proud to play a part in carrying forward the Harris legacy on the track.
Canopy Split-Level Table in White Oak and Deep Teal with Miami Stools
What Do We Mean by Brand Identity?
Creating a strong brand identity is crucial to standing out and connecting with customers and employees alike. While marketing campaigns, logos and website designs are essential components of brand identity, the office environment plays a pivotal role in reinforcing a company’s values, mission and culture. Constructing a brand identity is an opportunity to personify a brand and bring it to life to establish strong emotional connections with the audience.
One of the most overlooked elements in this process is the office furniture. From the design of desks and chairs to the layout of meeting spaces, every piece of office furniture can convey a message about a company’s brand identity. How can this be done?
Roma Lorenzo Desk in Dijon Walnut
Reflect Company Values and Culture
The design and selection of office furniture can speak volumes about a company's core values and culture. For example, if your company emphasises creativity and innovation, modern, flexible furniture designs that encourage collaboration, such as modular seating or dynamic desks can reflect this. Conversely, if your company is rooted in tradition and professionalism, classic and sophisticated furniture styles such as elegant wooden desks and leather chairs, will communicate a sense of stability and respect for heritage.
Build Brand Recognition
Your office space is a direct extension of your brand. By incorporating company colours, materials and styles into the furniture design, you can create a visually cohesive environment that reminds employees and visitors alike of your brand’s identity.
Sustainability and Social Responsibility
As sustainability becomes an increasingly important concern for both consumers and businesses, brands that prioritise eco-friendly practices are often seen as more responsible and forward-thinking. Office furniture plays a significant role in this narrative. By choosing furniture made from sustainable materials, companies can demonstrate their commitment to environmental responsibility.
Encouraging Collaboration and Innovation
The way an office is furnished can encourage or hinder collaboration. Open-plan spaces, communal workstations and collaborative meeting areas can facilitate spontaneous discussions, idea generation and team problem-solving. By incorporating modern, comfortable and flexible furniture designs, companies can create an environment that promotes interaction and innovation.
Giorgio Wave Desk in White and Black with Pasadena Coral Chairs
Office furniture plays a much more significant role in building brand identity than it’s often given credit for. It’s not just about providing a functional workspace; it’s about creating an environment that reflects your company’s culture and vision. Contact the team at Hawk today to help you shape how your company is perceived and experienced.
Our new Pasadena Operator Chairs have been designed with a modern look and built-in ergonomic support to keep you comfortable even through the longest workdays. Available with or without a headrest, select from four colour finishes - Black, Dark Grey, Coral and Glacier.
The perfect mix of comfort and style, our new Detroit Meeting Chairs are a great fit for any workspace.
The padded seats offer comfort whilst sitting for long periods of time and the fabric is customisable to suit all decors. Perforated holes in the backrests are a popular design feature and provide ventilation for users. With specialist features and quality components, the Detroit collection supports your posture and keeps you comfortable all day long.
Modular office furniture provides businesses with the freedom to design, reconfigure and expand their office spaces to suit various functions and team dynamics. This flexibility makes it a powerful tool in creating workspaces that foster productivity and collaboration. We explore the many benefits of modular office furniture, how it supports evolving office needs and how your business can make the most of this innovative solution.
Modular office furniture consists of components such as desks, seating, partitions, storage units and other elements that can be combined, rearranged or expanded to create custom work environments.
The key characteristics of modular furniture include:
Interchangeability: Individual components can be swapped, replaced or upgraded without having to replace the entire set.
Scalability: Modular systems can easily expand or contract to accommodate growth or downsizing.
Adaptability: Furniture can be reconfigured to support a variety of layouts, whether for individual workstations, collaborative spaces or lounge areas.
Customisability: Options for colour, material and size allow businesses to create a design that aligns with their brand and functional requirements.
Why Modular Office Furniture is Essential for Evolving Workplaces
Flexibility for Changing Needs
Whether you need to create a private space for a new employee or design a larger team collaboration area, modular furniture gives you the ability to scale and reconfigure your workspace on demand. For example, if your company adopts a hybrid work model, you might need to create flexible spaces that can be used for both solo work and collaborative projects. Modular desks and partition systems can easily be re-arranged to create adaptable workstations that support different team configurations.
Maximising Space Efficiency
Modular office furniture allows you to maximise every square inch of your office, especially in smaller or more compact spaces. By creating multi-functional, space-saving designs, you can make the most out of limited floor space while maintaining a clean, organised and stylish environment.
Promoting Collaboration and Teamwork
Collaboration is key in today’s workplace, and modular office furniture can play a significant role in fostering teamwork and communication. Modular designs offer the ability to create open, flexible workspaces that encourage collaboration while also providing privacy when needed. For example, modular seating arrangements can be easily adjusted to form casual meeting areas, group brainstorming zones or quiet focus spaces. Modular partition walls can provide acoustic privacy while allowing teams to easily connect or disconnect from one another.
Cost-Effective Office Design
One of the greatest benefits of modular office furniture is its cost-effectiveness. Instead of investing in completely new furniture every time your office layout or requirements change, modular systems allow you to make minor adjustments, add components, or reconfigure pieces to fit your new needs. This helps reduce the cost of office redesigns while making it easier to accommodate the growing or evolving needs of your team.
Sustainability and Durability
Sustainability is becoming an increasingly important consideration for businesses, and modular furniture can be an eco-friendly option. Because it can be easily reconfigured, updated, or repaired, modular office furniture reduces waste compared to traditional, non-adjustable furniture.
Additionally, the longevity and durability of modular furniture ensure that your office investment will last for many years. With sturdy construction and quality materials, these systems withstand the wear and tear of a busy office while maintaining a polished look over time.
How to Make the Most of Modular Office Furniture
Plan for flexibility
Incorporate multi-use elements
Prioritise comfort and functionality
Use colour and design to reflect your brand
Start with the essentials, then build on it
By choosing modular office solutions, you can design a workspace that is not only functional and productive but also aligned with the evolving demands of today’s modern workforce. With endless configuration options, scalability and a commitment to durability and sustainability, modular office furniture is the future of office design.
Select Office Furniture Complete Full Office RefreshÂ
Select Office Furniture, specialists in office design, planning and supply, serve a broad client base across East Anglia and beyond - ranging from large-scale corporate installations to bespoke individual furniture solutions.
For this project, Select was tasked with revitalising a corporate office environment to enhance comfort, boost productivity and reflect the client’s brand identity and ethos. Their approach combined intelligent space planning with carefully selected furnishings that promote both style and function.
The centrepiece of the office is a striking Maya Boardroom table, finished in Grey Oak with Black metalwork, comfortably seating up to 14 people. Paired with sleek cantilever meeting chairs, the table’s clean lines and wood-effect surface convey a professional and executive aesthetic - anchoring the open-plan space with presence and purpose.
To support more casual interaction, breakout zones were furnished with Brava Meeting and Hairpin Coffee Tables, also in Grey Oak and Black. These tables define informal seating areas that encourage spontaneous collaboration and conversation, while maintaining a light, open feel thanks to their minimalist design and lack of bulky fixtures.
Custom Lockers were integrated seamlessly into an existing wall alcove, offering practical personal storage without interrupting the clean visual flow of the office. The custom fit not only maximises use of space but also aligns with the pared-back, modern tone of the overall interior scheme.
This project is a great example of how smart design and the right furniture choices can completely transform a workspace. With standout pieces and made-to-measure items, the refreshed office now feels more welcoming, practical and true to the company’s identity. It’s a space that not only looks the part but also works hard for the people using it every day, precisely what Select Office Furniture set out to achieve.
When iOTA took on an office fit-out for a modern corporate client, they needed furniture that balanced clean design with practical use. They chose Hawk to help create a space that feels sharp, functional and inviting.
To define areas within the open-plan layout, iOTA utilised our Grid storage system and low Planters in Classic Ash and Black. The Grid units add structure to the space without walls, offering storage, division and the flexibility to accessorise the unit with dressing items that reflect their client's brand identity. Hairpin Coffee Tables provide a light, open feel to the tea point without overwhelming the space.
The contrast of ash wood with bold black framing gives the office a crisp, architectural edge, whilst the built-in planters create a sense of balance through natural texture and life.
In a separate meeting area, the team chose our Maya Boardroom table with tile inlays in Grey Oak and Black to make a strong, modern statement. Its textured surface and minimalist form give the room an executive feel.
Alongside this space, a larger formal meeting room features a 14-person capacity Maya Boardroom in Concrete in Black with tile inlays. This provides the client with a raw, industrial aesthetic without the weight or maintenance of real concrete.
The finished office is modern and professional, with thoughtful details that enhance the space. iOTA have leveraged Hawk’s flexible, design-forward products to build a workspace that works beautifully.
As we reach the halfway point of 2025, there is more than ever to shout about at Hawk. From exciting product launches and design innovations to project successes, this year has already shaped up to be one of our most dynamic yet. Click on the image above to find out what we have been up to.
Here's to another incredible time at Clerkenwell Design Week!
It was a whirlwind few days for the Hawk team, packed with energy, great conversations and plenty of new ideas. From reconnecting with familiar faces to meeting so many new ones, we couldn’t have asked for a better CDW25.
Our coffee count got a little out of hand but we’ve come away teeming with ideas and inspiration from everything we’ve seen. There is so much creativity and innovation in the industry right now, it’s so exciting to be part of it.
A huge thank you to everyone who stopped by to chat, share feedback or play a round of Compete The Canopy on our tabletop skittles game. A special mention to our amazing sales team for being on the ground all week, and to members of the wider Hawk team who travelled down to London to lend their support.
We’re already looking forward to next year, where we will be settled into our new brand-new showroom on St Johns Street. See you there!
We were absolutely thrilled (and a little bit stunned) to have taken home Environmentally Friendly Business of the Year Award and Overall Business of the Year Award at the Goole & Howdenshire Business Excellence Awards on Friday 11th April.
Winning Overall Business of the Year means so much as it recognises not just what we do, but how we do it. From our team in the office to the factory floor, every single person at Hawk plays a role in pushing us forward. Thank you again to everyone who made it possible, we still can’t quite believe it!
It means so much to be recognised for the work we’re doing, particularly around sustainability, which is such a big focus for us as a business. We were also up for Family Business of the Year, proud to have been shortlisted alongside some fantastic local companies.
Huge thanks to the organisers, committee and everyone who supports what we do at Hawk. Nights like this remind us why we love being part of such a passionate and hardworking business community. See you all again next year!
As we reach the end of the first quarter of 2025, we are pleased to share the latest developments from Hawk. Click the image above for a snapshot of our news, successes and company updates so far.
